The ultimate in “perfect-fitting clothes” for all pet dogs

“Perfect-fitting clothes for identical dog breeds with individual differences”

Without covering as many parts of their body as possible, it is difficult to effectively address the problem of keeping dogs free of snow clumps and dirt. Yet, the task of creating clothes that fit identical dog breeds when all of them exhibit individual differences is a truly overwhelming one.

After several months of producing various samples and conducing repeated series of fitting and testing followed by trial and error, we arrived at the conclusion of outfitting dogs with “clothes that perfectly fit them.” What, then, defines “perfect-fitting?”

“Perfect-fitting” as it applies to clothes mean clothes that stop and are positioned where they should. Our ideal in this manner is clothes that fit dogs to a tee regardless of how thick their legs might be in the same way that stockings do. However, dressing up dogs involves literally placing clothes on their backs. Since their shoulders do not stick out in the same way that humans do, clothes for dogs must be somehow made to stop at the lower position of the neck (where a collar is). Moreover, even when body weight is the same for identical dog breeds, some of them may have a compacted physique. Others may have a long one. Unlike you and me, their bone structure is not more or less the same.



Regardless, we conducted countless, repeated fitting sessions for a variety of dog breeds, including those at veterinary hospitals, those belonging to customers at our shop, and those at the dog petting zoo that was a tenant on our shop premises.

Having repeatedly tried our clothing on dozens and dozens of dogs, we finally concluded on a single direction: increase the number of sizes we offer. By doing so, we were able to realize sizes that were closer to pet dogs exhibiting individual differences, and incorporated various ideas as they occurred to us in each of those sizes. (While we cannot disclose the details of those ideas due to them being company secrets, rest assured, they lie hidden all over the dog wear we offer.)

In increasing the number of sizes we offer and dressing pet dogs in wear that was closer to their physique, we realized an uncompromised sense of fit. Since then, we have successfully administered improvements to that wear, such as addressing drooping wear lengths and loose sleeves, that completely distinguish later offerings from our initial models.



ALPHAICON currently offers 23 sizes.

The task of adding a single size and coming up with the finished product takes an extraordinary amount of time. The reason why is because offering a greater number of sizes is a means to an end, not the other way around.

The fabric and patterns that make up dog wear can completely sway the movement of the dogs who wear them. *At ALPHAICON, we modify patterns depending on the item’s fabric and application. Moreover, how that dog wear is used will vary based on the lifestyle of the dog’s owner. All dog owners invariably wish for their dogs to wear clothes that put no stress on them. ALPHAICON will continue to evolve in that regard.

Dressing your dog in dog wear reduces the burden on yourselves and enables you to spend more time communicating with your dog. Through such dog wear, we at ALPHAICON seek to pass down the wonder and enjoyment of life with a pet dog for whom that dog wear is intended to subsequent generations.