犬服・機能性ドッグウェア(犬服)のALPHAICON(アルファアイコン)
はじめての方へアルファアイコンとは4つのブランドラインナップ着心地へのごだわり犬種・サイズについて【撥水と防水】特徴とお手入れ
着心地へのこだわり

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『個体差がちがう同一犬種にピッタリと合う服を』

出来るだけ多くの身体の部分を包み込まないと、雪玉対策や汚れ防止という問題はクリアできないのですが、全て個体差がちがう同一犬種にピッタリと合う服をつくるのは本当に気が遠くなる作業でした。

数ヶ月、様々なサンプルを作り、フィッティング、テスト、さらに試行錯誤を繰り返し続け、私たちがたどりついた答えは、「ピッタリと着せる」ことでした。何をもってピッタリなのか?

それは止まるところで止まり、あるべき位置にあること。 理想はストッキングのように、足の太さに関係なくピッタリと着用が出来ること。ところが犬の場合は背中に服を乗せているという状態です。人間でいう肩が張り出していないので、首の下位置(首輪が止まる位置)でどうにか止めるしかありません。また、同一犬種で体重が同じでも、詰まっている子もいれば長い子もいます。
骨格も人間のようにほとんど同じという訳ではありません。
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とにかく病院、ショップのお客様、インショップで入っていたテナントの「わんにゃんふれあいパーク」などで何回も何回もフィッティングを様々な犬種で繰り返しました。

何十頭も試着を繰り返し、わたしたちはあるひとつの方向性にたどりつきました。それは、『サイズ』を増やすこと。
このサイズ展開を増やすことで、より個体差のある愛犬に近い寸法が実現でき、サイズ別にひとつひとつ様々な工夫を取り入れました。
(詳細は企業秘密ですが、至る所に秘密が隠されています)

サイズを増やすことによって、より愛犬の体系に近いウェアを着ることで無理の無い着用感が実現し、着丈の下がりや袖の抜けなど1stモデルとは比較にならないほど改善できました
現在23サイズ。
※2017年現在
1サイズ増やし完成させるためには凄く時間のかかる作業となります。そこがサイズが増えたからゴールではなく、そこからが新たな出発点だからです。

生地や型紙の違いによって愛犬の動きは全く違ってきます。
*アルファアイコンは生地や使用用途によって型紙を変えています。ドッグウェアの使い方も飼い主さんのライフスタイルによって変わってきます。
愛犬にとってストレスなくウェアを着て欲しいのは全ての飼い主さんの願い。
これからもアルファアイコンは進化し続けます。

ウェアを着ることで飼い主さんの負担が減り、より多くの時間を愛犬とのコミニケーションへ使うことができるように。
アルファアイコンはドッグウェアを通じて、その先にある愛犬とのドッグライフの楽しさや素晴らしさを次の世代へ繋げていければと思っています。
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The ultimate in “perfect-fitting clothes” for all pet dogs



“Perfect-fitting clothes for identical dog breeds with individual differences”


Without covering as many parts of their body as possible, it is difficult to effectively address the problem of keeping dogs free of snow clumps and dirt. Yet, the task of creating clothes that fit identical dog breeds when all of them exhibit individual differences is a truly overwhelming one.

After several months of producing various samples and conducing repeated series of fitting and testing followed by trial and error, we arrived at the conclusion of outfitting dogs with “clothes that perfectly fit them.” What, then, defines “perfect-fitting?”

“Perfect-fitting” as it applies to clothes mean clothes that stop and are positioned where they should. Our ideal in this manner is clothes that fit dogs to a tee regardless of how thick their legs might be in the same way that stockings do. However, dressing up dogs involves literally placing clothes on their backs. Since their shoulders do not stick out in the same way that humans do, clothes for dogs must be somehow made to stop at the lower position of the neck (where a collar is). Moreover, even when body weight is the same for identical dog breeds, some of them may have a compacted physique. Others may have a long one. Unlike you and me, their bone structure is not more or less the same.



Regardless, we conducted countless, repeated fitting sessions for a variety of dog breeds, including those at veterinary hospitals, those belonging to customers at our shop, and those at the dog petting zoo that was a tenant on our shop premises.

Having repeatedly tried our clothing on dozens and dozens of dogs, we finally concluded on a single direction: increase the number of sizes we offer. By doing so, we were able to realize sizes that were closer to pet dogs exhibiting individual differences, and incorporated various ideas as they occurred to us in each of those sizes. (While we cannot disclose the details of those ideas due to them being company secrets, rest assured, they lie hidden all over the dog wear we offer.)

In increasing the number of sizes we offer and dressing pet dogs in wear that was closer to their physique, we realized an uncompromised sense of fit. Since then, we have successfully administered improvements to that wear, such as addressing drooping wear lengths and loose sleeves, that completely distinguish later offerings from our initial models.



ALPHAICON currently offers 22 sizes.

The task of adding a single size and coming up with the finished product takes an extraordinary amount of time. The reason why is because offering a greater number of sizes is a means to an end, not the other way around.

The fabric and patterns that make up dog wear can completely sway the movement of the dogs who wear them. *At ALPHAICON, we modify patterns depending on the item’s fabric and application. Moreover, how that dog wear is used will vary based on the lifestyle of the dog’s owner. All dog owners invariably wish for their dogs to wear clothes that put no stress on them. ALPHAICON will continue to evolve in that regard.

Dressing your dog in dog wear reduces the burden on yourselves and enables you to spend more time communicating with your dog. Through such dog wear, we at ALPHAICON seek to pass down the wonder and enjoyment of life with a pet dog for whom that dog wear is intended to subsequent generations.

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